What is Avon UK?
Avon is an official county located in the West Of England. Its main cities are Bristol and Bath. The name comes from the River Avon.
Avon is among the world's largest direct sales companies, with six million women viewing an Avon brochure every three weeks. Their multibillion-dollar products are sold through their global network of representatives.
It was established in 1886.
Avon is the fourth largest beauty company. It has 6.5 million representatives in 100 countries. The company's philosophy is that of women for women and it is evident in its product line and corporate culture. Its logo, for instance is pink and mother-of-pearl, which reflect femininity. All letters, with the exception of "n" are displayed in capitals to emphasize their significance and power.
David McConnell founded the company in 1886. avon brochure online uk was a traveling book salesman who noticed that women customers, which were often women at home during the afternoons, were more attracted by the free perfume samples that he offered them. McConnell hired them as sales representatives and the Avon company was born.
Today, Avon is one of the largest cosmetics companies worldwide and a household brand in many countries. Avon is renowned for its charitable efforts, including campaigns to end the issue of gender violence and breast cancer. It also is a leader in environmental issues, with its own sustainability group.
The founder of Avon believed in importance of being able to empower women. This was a revolutionary idea in a time where women were expected to stay at home and take care of their families. Avon's business model gave them the chance to earn their own incomes and to achieve personal success. Avon is still managed by Angela Cretu. She is a powerful woman. She is in charge of business operations outside Latin America and oversees the global brand.
The company is geared towards women.
AVON is a brand that offers food and mascara on lashes. It's a company that fights breast cancer and wrinkles in the same way and believes in a perfect lip. However, it also stands up against domestic violence and financial independence for women. It's the brand that has the 6 million Representatives around the world.
It was founded by David H McConnell in 1886 to help women achieve financial independence The company is now a leader in cosmetics and one of the world's oldest direct selling companies with an impressive 130 years of history under its belt. Despite its age, the company is at the forefront of modern beauty and social selling offering a wide array of products such as cosmetics, fragrance, cosmetics, fashion jewellery and accessories, lingerie, home and personal care.
Instead of looking at traditional retail outlets the company's five million Representatives (or “Reps”) offer products directly to the consumer, either in person or online, and forming relationships along the way. It's a method that has endured time and allows parents, mums and students and entrepreneurs, as well as retirees to work at their own pace and earning according to their own schedules. This model is more relevant than ever as the scourge of AIDS changes the way we work. The latest campaign from AVON highlights various female role models. From the London beatboxer to an art restorer, and even an astronomer. All of them embrace their own power.
Take advantage of your power
Over the past 135 years Avon has stood for progress for women, encouraging people of all ages to run their own business and earn a flex income. Avon's legacy continues with its famous earnings opportunity providing mothers, students and young entrepreneurs to decide their own destiny. Avon is also recognized for helping women embrace their strength and confidence through its 'Ding Dong, Avon calling' catchphrase.
The new Embrace Your Power global platform, visual approach, creative campaign and integrated campaign were developed together with Wunderman Thompson UK. It is based on the belief that every woman is born with a unique power but gender inequality stifles it. Avon is determined to recognize these strengths, by helping women achieve financial independence, bringing them together through a community that loves beauty, and offering products for women that are aspired to be at a price that is irresistible that is vital considering the rising cost of living.
Additionally, the brand has launched on Amazon for the first time in the UK to increase its omnichannel approach and expand its reach to a wider audience. More than 300 of Avon's beauty and skincare products are available to purchase through Amazon along with the option of ordering via an Avon representative in-person or via online.
This new approach is already paying dividends, with Avon's Awareness Score - which measures the sentiment of consumers towards a variety of brands every day growing among Britons who are over 50 by four percentage points since the campaign began.
Make sure you support causes that are important to you.
Avon's early sales model was driven primarily by a network known as representatives. One of Avon's early representatives Mrs. P.F.E Albee, from Winchester was a role-model for today's Avon Representatives. She was an early pioneer in her field, offering women a way to earn their own money and become financially independent at a time when most women did not have the right to vote.
AVON is committed to advancing the causes that matter most to women, particularly those that deal with breast cancer and domestic violence. Through our Avon Foundation, we promote and support charitable scientific, educational, and humanitarian activities worldwide with a special focus on helping women improve their lives.
Avon UK donated more than 22 million PS to two domestic violence charities: Refuge and Women's Aid. Avon UK also supported the Refuge campaign , 'Four Ways for Women to Speak Out,' which calls for one-third of local authorities in the UK to provide specialized services for children and women to end gender-based violence.
The legacy of Avon has been deeply ingrained in popular culture. The iconic ding-dong Avon girl which was first introduced in 1954 was immortalized by Tim Burton's gothic film Edward Scissorhands. Avon's good reputation is illustrated in its iconic Avon brochure which has been viewed by more than six million people per week since it first came out in 1905.